In Social Marketing ( not social media marketing). Describe the difference between a segmentation variable and a
Fantastic news! We've Found the answer you've been seeking!
Question:
In Social Marketing (not social media marketing). Describe the difference between a segmentation variable and a descriptive variable. Give an example of each.
Expert Answer:
1 Segmentation Variables Segmentation variables are characteristics used to divide a population into distinct segments or groups based on shared traits behaviors or attitudes These variables help soci... View the full answer
Related Book For 
Social Marketing Behavior Change For Social Good
ISBN: 9781544351490
6th Edition
Authors: Nancy R. Lee, Philip Kotler
Posted Date:
