1. A social media platform is __________________.

   		a forum that enables user to express their opinions
   		a type of software or technology that enables users to interact
   		a computer that allows users to access
   		a web site that allows users to enter the social media network

2. When choosing a social media outlet for marketing, __________.

   		the business needs references
   		the business needs to use facebook
   		the business needs to know the platform
   		the business needs to call the outlet

3. Location-based social media allow social networks to ___________________.

   		connect from a specified location
   		locate the home of each user
   		help the user find the location of another user
   		connect and coordinate users with local people or local events

4. Social media outlets of “deal-of-the-day” ________________.

   		sell the best merchandises of the day
   		feature discounted gift certificates usable at local or national companies
   		sell the goods at the lowest prices of the day
   		feature comparisons of merchandises of the day

5. _______________ is NOT a goal of use social media for marketing for a small business.

   		Debating sensitive social issues
   		Promoting awareness of the product or service
   		Attracting more customers
   		Establishing or improving the image of the company

6. Which marketing factor is being considered when a small business owner is searching the best social media outlet for a show of her new design of handbags?

   		Target customers.
   		Value of product.
   		Communication approach.
   		Budget.

7. While being useful for a company’s customer service, social media can also cause problems. For instance, _____________________.

   		interactions with customers on social media could be overly time-consuming for small business owners
   		interactions with customers on social media could be overly slow for small businesses
   		interactions with customers on social media could charge fees
   		interactions with customers on social media must release customers’ true identities

8. Social media is a great tool for finding qualified job applicants, _______________.

   		and phone-call interviews or face-to-face interviews are unnecessary for hiring
   		but phone-call interviews and/or face-to-face interviews are still necessary for hiring
   		and provides all information needed for hiring
   		but does not post formal resumes for hiring

9. Small businesses often join together to form networks through social media to ______________.

   		achieve virtual hiring
   		achieve economies of scale
   		achieve individualization
   		achieve end user computing competitive advantages