Question: In spite of the rigorous process for developing product ideas, the majority of new products a . yield high returns on R&D costs. b .

In spite of the rigorous process for developing product ideas, the majority of new products
a. yield high returns on R&D costs.
b. are copied by competitors.
c. end up as failures.
d. require several months to gain market share.
e. require several years to gain market share.
In spite of the rigorous process for developing product ideas, the

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