Question: In Steps 3 and 4 , Kotter discusses developing and communicating a vision for buy - in . Compare his examples of Version 1 and

In Steps 3 and 4, Kotter discusses developing and communicating a vision for buy-in. Compare his examples of "Version 1 and Version 2" under the Step 4 of Kotter's "8 Step Process for Leading Change" article. Why is it important for the vision to be short and simple?
You have to be able to explain it quickly
It needs to make sense intuitively
Because people are basically stupid
The first two responses above

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