In terms of strategy making, what is the difference between a one-business company and a diversified company? The first uses a business-level strategy, while the second uses a set of business strategies and a corporate strategy The first uses a single-line strategy, while the second uses a multi-line strategy. The first uses an operating strategy, while the second uses a business-line strategy. The first uses a functional strategy, while the second uses a business-line strategy. 5 The first uses a business-level strategy, while the second uses a corporate-wide strategy. Question 8 -/0.4 One of the biggest strategic challenges to competing in the international arena includes: how to charge the same price in all country markets. how to leverage the opportunities arising from shifting exchange rates. whether to pursue a franchising strategy or a joint venture strategy. how to identify foreign firms licensed to produce and distribute the company's products. 5 whether to offer a standardized product worldwide or a customized product offering in each different country market