In that same study, Walmart also wanted to know if there were any differences between education levels and the use of TikTok and/or influencers (Same 2 questions but tests run on a different possible segmentation). Is there any significant findings here for how Walmart may want to build a strategic marketing plan for the digital space?

Provide all of the following information:

1) the research objective

2) the name of the constructs of interest

3) the null and alternative hypotheses for BOTH tests

4) test results - make sure to list for both tests (explain all numbers of interest)

5) recommendations to management based on the analysis.

Question 2 AN OVA Sum of Mean Squares df Square F Sig. :ow Oen Between 30.381 3 10.127 17.838 .00 0 you _ Groups $2333? \""1\" Within 571.975 995 .574 (Posting on Groups TikTok Total 502.255 999 or watching! engaging with other TikTokers) How often Between 112.541 3 37.514 54.290 .000 do you buy Groups items Within 688.218 995 .691 because of Groups an influencer Total 800.759 999 How often do you engage How often do you buy items because with TikTok of influencers bn Duncan\" Duncan\" Subset for alpha Level of Subset for alpha = 0.05 Level of = 0.05 education N 1 2 3 4 education N 1 2 Post 85 1.54 Post 85 1.47 graduate graduate degree degree College 548 1 .89 College 92 2.5 degree degree High 92 2.30 High School 548 4.91 School or diploma or less less Some college 275 4.12 Some 275 2.56 Sig. .1 90 1.000 college Means for groups in homogeneous Sig. 1.00 1.00 1.00 1.000 subsets are displayed. 0 0 0 a. Uses Harmonic Mean Sample Size Means for groups in homogeneous subsets are = 142.372. displayed. b. The group sizes are unequal. The harmonic mean of the group sizes is used. Type I error levels are not guaranteed. a. Uses Harmonic Mean Sample Size = 142.372. b. The group sizes are unequal. The harmonic mean of the group sizes is used. Type I error levels are not guaranteed