Question: In the _ _ _ _ _ _ _ _ step of the new - product development process, a marketing manager evaluates how well the

In the________ step of the new-product development process, a marketing manager evaluates how well the idea fits with the companys objectives.
In the________ step of the new-product development process, a marketing manager evaluates how well the idea fits with the companys objectives.
commercialization
screening
idea generation
rollout
development

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