Question: In the _ _ _ _ _ _ _ _ _ _ _ _ stage of the New Product development system, the firm needs to

In the

____________

stage of the New Product development system, the firm needs to answer questions such as "what is the market opportunity for this Product", and "what are the costs to bring the product to market"?

.

Idea Screening phase

.

Concept development and testing phase

.

Business case analysis Phase

.

Test Marketing Phase

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