Question: In the advertising case study, the unexpected V shaped pattern in the plot of advertising dollars versus sales indicated what? Advertising was not an effective

In the advertising case study, the unexpected V shaped pattern in the plot of advertising dollars versus sales indicated what?

Advertising was not an effective way to increase sales
A decrease in advertising would also increase sales
Advertising was currently at an optimum level
Heavy beer drinkers are insensitive to advertising
None of the above

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