In the article below, how would you critique the experiment and its application to the real world. What are any problems with the methodology of the experiment or with the interpretations of the results. How can the findings of the study be applied to real-world issues and to the development of policies or procedures to improve human memory in different professional settings? What strengths or weaknesses in human memory do the experiments highlight that would be important for professional disciplines?

Braun, K. A., Ellis, R., & Loftus, E. F. (2002). Make my memory: How advertising can change our memories of the past. Psychology & Marketing, 19(1), 1-23.