In the article, the author makes the following statement: "Changing the way we do business is essential to addressing the challenges of environmental degradation". As entrepreneurs, we have to get good at asking heretical qquestions $($holding an opinion at odds with what is generally accepted$).$ These heretical questions, asked by innovators that are thinking of starting a business OR are intrapreneurs charged with coming up with innovative ideas in an existing business, can have the potential to completely disrupt the status quo of how a company will run or currently runs. For this discussion, offer a heretical question for an industry or for a company that could make that industry or company more sustainable in the next $10-20$ years. Refer back to the article to support why your idea will support new ways of doing business. Maybe you have worked somewhere that you've seen a "better way". For exampl if you have worked at a place like Subway, what kinds of heretical questions should those innovators at Subway be asking? Maybe you want to own your own business some day in a particular industry, what heretical questions should you be asking NOW about that industry? Be specific! In addition, you will post a meaningful, multi$-$sentence response to one of your peer's posts in this discussion board.