In the article, the author makes the following statement: "Changing the way we do business is essential to addressing the challenges of environmental degradation". As entrepreneurs, we have to get good at asking heretical questions (holding an opinion at odds with what is generally accepted). These heretical questions, asked by innovators that are thinking of starting a business OR are intrapreneurs charged with coming up with innovative ideas in an existing business, can have the potential to completely disrupt the status quo of how a company will run or currently runs. For this discussion, offer a heretical question for an industry or for a company that could make that industry or company more sustainable in the next 10-20 years. Refer back to the article to support why your idea will support new ways of doing business. Maybe you have worked somewhere that you've seen a "better way". For example, if you have worked at a place like Subway, what kinds of heretical questions should those innovators at Subway be asking? Maybe you want to own your own business some day in a particular industry, what heretical questions should you be asking NOW about that industry? Be specific! In addition, you will post a meaningful, multi-sentence response to one of your peer's posts in this discussion board.