In the attached spreadsheet you will find the raw data of two fictive marketing campaigns from the past. Please run a comparative analysis on the effectiveness and efficiency of both campaigns and make your recommendations.

Please share with us both, the spreadsheet where you crunched the raw data, as well as a brief PPT of not more than 5-8 slides where you present the key insights and findings of your analysis.

A couple of questions to consider:

1. During one campaign the business spent money on install campaigns AND brand awareness campaigns, whilst the other campaign was purely about direct return of investment through installs. Which of the two campaign approaches would you consider overall as the superior, and why?
2. What campaign type, channel, language, creative, OS, etc. is proving to be the most effective to drive large app install volumes and at a low cost per install (CPI)?

Home Insert Draw Page Layout Formulas Data Marketing Analyst - Interview Task 20220228 View Tell me Review X Carl Body 12 * ' Paste 8 T- 4 General 29 Wrap Test Mergest 010 f $% Conditional Formel P M ISM 111 126 65 12 = 716 NA A C 1 CAMPION CHANNEL OLECTIVE A-19 ApS INSTALLS A-19 Apr INSTALLS A-19 ore INSTALLS 5 Aug 19 ore INSTALLS 6 Aug 19 A STALLS 2 A 19 ore INSTALLS . Aug 19 Facebook INSTALLS Aug 19 Feb INSTALLS 10 Aug 19 Facebook STALLS 11 A 19 Facebook INSTALLS 12 A 19 Facebook INSTALLS 13 Aug 19 Facebook INSTALLS 14 Aug 19 Factor INSTALLS 15 Aug 19 Facebook INSTALLS 18 A 19 INSTALLS 12 A 19 Facebook STALLS IN A 19 Facebook INSTALLS 19 A-19 Facebo INSTALLS 20 A-19 Facebook INSTALLS Al Paco INSTALLS 23 Aug 19 Facebook INSTALLS 23 Aug 13 Face INSTALLS 24 Aug 19 Facebook INSTALLS 35 A Facebook INSTALLS 16 Aug 19 Feb INSTALLS 27 A Facebook INSTALLS 18 A 19 INSTALLS 19 Feb INSTALLS 10 A 19 Faceboo INSTALLS Aug 19 Feb INSTALLS 12 A-1 Facebook INSTALLS 3) 19 Facebook INSTALLS 14 A-19 Fok INSTALLS A 19 Feb INSTALLS Aug 19 Febook INSTALLS A-19 Feb INSTALLS A-15 Pobo TOTALLS A-15 Facebook INSTALLS 45 A-10 Fabio STALLS 19 Foto INSTALLS RAW ALL D COUNTRY AL SA OM kW QA to AE AE AE AB AE AL AL AE AI EA SA NA SA SA SA SA SA AW KW W WOW KW KW KW KW H 2N G H Os LANGUAGE CREATIVE INSTALLS REACH MOS INGLID AUSTING GERN 105 ENGLISH MELIS O NA OS ENGLISH APPUSTING 11 NA OS NGUS MPUTING 204 INGLISH 106 NA IOS INGUR NPUSING ANORODOS OYNAMIC ANDROID 21220 ARABIC DYNAMIC 214 101 ARABIC 40 DTC 51 os 7778 INGUS DYNAMIC 3 1566) Os CAROUSE 0 CAROUSEL 1 2673 05 ARABIC CAROUSEL 17 ANDRO ARABIC CAROUSEL ANDROLOGI 509 CAROUSEL HOS ARANI CAROUSE 10 105 IN DISC 3 IS 03 ARABIC OYNAMIC 50 2011 OS ENG CAROUSEL 2 AN ARABIC CAROUSE 12 ANDROID IN ovie 71000 ANDROID ENGLISH CAROUSEL 1 1358 ANDROID ARABIC DVSC 223 106 ARABIC OC os ARABIC CAROUSEL 7297 08 ENGLISH DYNAMIC TO ENO CAROUSEL 2 M ANDR000 ARABIC CAROUSEL 4 ANDROID DC 25 4054 ANDROID CAROUSEL 141 ANDROID ARABIC ONAC 1 140114 INGS ONAMEC 2 10795 KOS INT CAROUSEL 2123 105 ARABIC CAROUSEL 4 2006 100 ARABIC OVAC 22 4673 ANDROID ARABIC CAROUSEL 1 1011 ANONOOD DAS CAROUSEL 950 ANDROID INH OYUNG 19 23 ANDROID ANG DINAMIC 201 556 NO ENGLISH 94 M N IMPRESSIONS AMOUNT SPOCINK CUICES DOWNLOA MW DOWNLOADS 697.67 1004 3780 267114 5200 6357 239 60 58 25631 342 70 3083 167 11 12 1212.00 1001 85 2056 131 106 NA NA 27 GOGO NA 2020) 1048 667 NA NA 21254 0.44 72 NU WA o NA NA 29 11.3 NA 2004 52.63 10 NA 60 543 22:17 12 12 NA NA 20 NA 22151 90 700 120 1 NA NA 13 NA NA 10 D A BE NA NA 114 22 NA NA 45X45 W NA NA ME 12010 1286 NA 18 1) NA NA 35240 545 41 60 3.09 4 VA GI 16A 1001 2.00 AN NA 3154 359.22 NA 18 NA NA 2001 35 1N NA 48.99 23 2010 245 MM NA 3:45 NA NA 1720 1.05 ONA NA 17735 40 41 NA 209292 29320 30 NA NA 10.00 23 DI BH X Calibri (Body 12 Dante AA == A- B! Test General Merge Center 010 f $ % 9 Conditional Form Formatting 41 42 H M N 25 1 13500 4946 54089 09053 MA 44 45 5 25 1 29 702 NA NA 7 26 SNA ING 5867 2003 NA 14 3910 35450 19 2452 144907 1154 20072 2043 22 025 35975 ons 1101 440 10.00 3.11 450 4 112 50.11 3.85 32.34 6. 3.1 12.11 67 50 1 9 OYNAMIC CAROUSEL CAROUSEL DYNAMIC CAROUSE DIMEC CAROUSE OC DYNAMIC CAROUSEL CAROUSEL DMC DVC CAROUSE CARO DMC CAROUSEL OVAR CAROUSEL EN 12 NA 1 105 ENGUSH 105 ENGLISH os ARABIC 10 ARABIC ANDROID ARABIC ANDROID ARABIC ANDROID ANDROID NOUS IOS ARABIC los ARABIC 105 ENGLISH BOS ANDROID ARABIC MORO ANDROID ARABIC ANDROID EN ARABIC JOS MARIC ANDROID ARABIC ANORIO ARABIC ANDROID NH INS ANDROID 09 ENGLISH 54 57 55 12428 614 SJES 2 5 13 1 21 NA DNW D ST NA VA NA NA NA NA NA MA US 14 11 52 24 1 67211 43 29 6.5 2.1 3. 14 WA c A 19 Feb INSTALLS OM Aug 15 Facebook INSTALLS OM Aug 19 Facebook INSTALLS ON Aug 19 Facebook INSTALLS OM 19 Facebook INSTALLS OM 19 Feb INSTALLS OM 19 Facebook DISTALLS CM Aug 19 Facebook INSTALLS OM A 19 Facebook INSTALLS QA Aug 19 Facebook INSTALLS QA A-19 Facebook INSTALLS A A 19 Yach INSTALLS QA Aug 19 Face INSTALS QA Aug 19 INSTALLS QA Aug 19 F INSTALLS 15 F INSTALLS A 19 Facebook NSTALLS G A 19 Pobo NISTAS 00 Ave 15 Fock INSTALLS 00 A 19 INSTALLS Aug 19 Facebook INSTALLS AE 1 INSTALLS AN INSTALLS SA A 19 INSTALLS SA INSTALLS KW A 10 INSTALLS WW AF INSTALLS 19 F INSTALLS OM 19 BH 19 Face WAYALL Al Face INSTALES QA A Face WALLS GA Aug METALS 94 INSTALLS A19 ITALES AI STALLS w M10 WSTALLS A 19 WSTALLA OM A 18 STALLS SA A 19 de INSTALLA OH A- INSTALLS KW LAW ALL 10 59 2752 NA TANA 49 411 NA OINA 100W 25480 HNI 1728 63 BU 29 NA NA NA 20 221 20 25. 1974 IM ANADO 13200 2017 100 SOM 1011110 WIS 09 M OLM NA 200 OP 18 NA GTAS DYNAMIC DIC DA OMAR DMC DYNAMIC OYNAMIC WHIC DMC DYNAMIC OC DYRE STATIC STAT STATIC STATIC STATI 1.22 1 1012 7300 21460 10477 SH 1001 25 NA 115 FIRM 911 AROLIG ANCHORO 10 PUSH ANDROID INVOUS 08 ANDROID HOM ww EN ENGER ANDROID EN MUS ANCO os ARABIC OS ARABIC fo NA NA 1331 GA MA NA TE WATS NA I NA 14 13 ON STATIC STATIC STATIC NEW IN 10930 2133 10.08 0 THA EN O NA w Home Insert Draw Page Layout Formulas Marketing Analyst - Interview Task 20220228 Tell me Data Review View X Calibri (Bodyl 12 Paste == Wrap Test BIU General OA Morge & Career 010 $ . % x 8-9 Conditional Format Cell Formatting as Table Styles int 1 2 N 0 15 32 38 90 91 92 93 94 95 36 97 334938359998383 IOS ANDROID IOS 105 ANDROID ANDROID ANDROID OS ANDROID ANDROID IOS IOS ANDROID OS ANDROID IOS IOS ANDROID ANDROID ANDROID F ARABIC ARABIC ARABIC ARABIC ARABIC ENGLISH ENGLISH MAGIC ARABIC INGLISH ARABIC MAGIC ARABIC ARABIC ARABIC ENGLISH ENGLISH ENGLISH ENGLISH ARARI + 0 Aug 19 Google INSTALLS KW Aug-19 Google INSTALLS AL Aug 19 og INSTALLS BH Aug 19 Google INSTALLS Aug 19 Good INSTALLS kW A-19 Google INSTALLS u AU-19 code INSTALLS EG Aug 19 Good INSTALLS QA Aug 10 Google INSTALLS CM Aug 19 Good INSTALLS Aug 19 Good INSTALLS Aug-19 Google INSTALLS KW Aug-19 Google INSTALLS Aug 19 og INSTALLS A Aug 19 Goog INSTALLS GA Aug 19 Google INSTALLS Aug 19 Google INSTALLS KW Aug 19 Google INSTALLS KW Aug 19 Google INSTALLS Aug 19 Google INSTALLS Aug-19 Google INSTALLS Aug 19 Twitter CLICKS EW Aug 19 Tail CLICKS KW Aug 19 Twitter SA Aug 19 Twitter CLICKS SA Aue-19. Twitter CLICKS AL Aug 19 Twitter CLICKS AL Aug 19 Twitter CLICKS KW A-19 Twitter CLICKS KW Aug-29 Twitter CUCKS SA Aug 19 Twitter CLICKS LA Aug 19 Twitter CLICKS AE Aug 19 TW GUCKS PIB App Store INSTALLS OM Jun 18 App Store INSTALLS un tApp or INSTALLS SA Jun 18 App Store INSTALLS CA Dun App Store INSTALLS Jun 18 Facebook INSTALLS AF in I Facebook AWARENESS SA 18 Febook AWARENESS B RAW ALL + 4 100 10 102 101 104 105 106 107 LON 109 110 111 112 STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC DYNAMIC DYNAMIC DYNAMIC DYNAMIC DYNAMIC DYMMC DYNAMIC DYNAMIC DYNAMIC DYNAMIC DYNAMIC DYNAMIC APPUNTING ARE LISTING NPUTING NPUSTING APP USTING STATIC STATIC STATIC 1 O NA 10 NA 345 N/A SO NA 2001 NM 10 NA 1 NA 121 NA 31 NA 2011 NA 2725 A 86) NA 11102 NA 1239 NA 1691 NA 1512 NW 302 NA 2346 NA 2929 N 2100 NA 60 NA NA NA NA NA NA NA NA NA NA NA NA NA 15 NA 8 NA 115 NA 5 NA 11 NA 1642 2009 3756 198561 8 8 8 8 8 8 X 0 O 1151073 2326.74 124 4682 35923 61909 1757724 1985.13 139145 171727 50 027 4092 173.0: 734573 169473 314667 2017 17 1.7953 2176.65 29548 11978 2257461 1268,44 4477 19231 1153053 1959:47 7302 225135 9108 117053 179675 2012 16 42213 225674 1063 21101 61219 210 225419 400 54630 1200 3125 100 251496 23161 LOO 236744 500 161221 400 15794 1200 246498 100 181914 185 25 174155 600 130 1579 319 240 84.27 165 677 2001 111.62 1571051 697.4106 2196 0.6 763429759170 M O NA NA 13700 NA 772 NA N/A 1679 NA NA 584 NA NA 53758 NA NA 4 NA NA 301 NA NA NINA NA 1744 NA NA 10 NA NA 1997 NA NA 126491 NA 23 NA NA 14TI NA N/A TA NA NA 231 NA SNA N/A 12434 NA NW 5750 NA NA 1155 NA NA 1110 NA NA 112 A NA 2277 NA NA 1425 NA NA 767 NA 721 NA NA 931 NA $75 NA NA 1626 NA 1124 NA NA NA 579 NA NA 21 21 3 233 10 67 11 9 NA NA NAR 43 NA NA NA NA NA NUN NA NA NA NA NA S. AMIC ENSUS ARANC INGLISH ARABIC 105 ENGLISH ANDROID ARABIC ANDROID ENGLISH ANDROID ARABIC ANDROID ENGLISH ANDROID ARABIC ANDROID INGLISH os INGEN OS ENGLISH 105 ENGLISH 105 ENGLISH os ENCH ANDROID ENGLISH ANONOID ENGLISH ANDROID INGLISH NA 134 11 R$35 5 113 --- 119 MA 20 121 NM 010 Merge Center $ % ) Confo H N us INGLISH ENGLISH ENGLISH ARABIC ARABIC ARABIC ARABIC ARAC Artic ENGLISH INGLISH INGLISH ENGLISH 414202 597663 590662 82240 14051 174208 86063 1122001 141879 1535 0 1:30 32 2011 12 1 A Jun 18 Feb AWARENESS KW hants Facebook AWARENESS OM ut Fabook AWARENESS OA lun. 13 Facebook AWARENESS GA Facebook AWARENESS OM 18 Feb AWARENESS WW un-1 Facebook AWARENESS BH un Facebook AWARENESS SA hun I Facebook AWARENESS AL 18 Feb AWARENESS ME Jun-1 Facebook AWARENESS SA Jun 18 Facebook AWARENESS BH un 18 Facebook AWARENESS KW 15 Facebook AWARENESS OM un Facebook AWARENESS QA Jun 18 Facebook AWARENESS OA I Facebook AWARENESS OM I FOR AWARENESS KW - Facebook AWARENESS BH Jun 18 Facebook AWARENESS SA Ju Facebook AWARENESS AL Lun 18 Facebook AWARENESS AL han18 Facebook AWARENESS BH 18 Face AWARENESS W 18 F AWARENESS OM 18 Paco AWARENESS OA - Facebook AWARENESS OA 18 Ft AWARENESS OM lui Pato AWARENESS KW un Faceboo AWARENESS SH 18 Feb AWARENESS SA Face AWARENESS AE - Facebook AWARENESS AE 1 Facebook AWARENESS SA I Face AWARENESS - Face AWARENESS KW FAWARENESS OM un in Pa AWARENESS OA I Facebook AWARENESS OA - Facebo AWARENESS OM AWARENESS OW RAW ALL ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID DESKTOP DOKTOP DESKTOP DESKTOP DESTOF DESKTOP ORTOP DESKTOP DESKTOP DESKTOP DESKTOP IOS 105 JOS IOS OS IOS os LOS OS ENGLISH ARAN ARABIC ARABIC AMARO ARMIE MMC ENGLISH ENGLISH STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC NA NA NA NA NA NA NA NA N/A NA N/A NA NA NA NA NA NA NU NA NA NA AUA NA NA NA NA NA NA NA NA N/A NA NA NA NA NA 1 ses 1 82330137.27281 1281.390 407.254079 121942 459.002957 16502063.543615 25243269 213285 3812 158.730402 164.93 66.30 2016948 718.5311 250051151254 1541 0519953 5 0 2131 0.079 1048 0.3290 5950 1.592034 1091 0359853 20 0.029992 3400 1.10092 516 0.219977 979 0. 5248 1.49505 443 0.1963 1020 0139 1040 0.60 500 0:14 09 2010 1722 0.579764 457 0.179954 14 0.01994 378 0.10 114 0.00 760 440 512 160 1994 12 622 350 1 M 9 NA NA 72 NA NA 22 NVA NA BNA NU 51 NA NA 6 N/A NA JI NA NA 39 NA NA 2 NA NA NA NA NA N/A 1 NA NA N/A NA 1 NA N/A NA NA N/A NA JNA NA NA NA NA NA NA MA NA NUM ALA NA NA WA NA NA NA NA NA NA NA NA NA NA NA NA NA N/A NA NA NA NA NA NA NUM WA NA NA NA NA 1 NA NA NA NA NA 149 LAN 147 1 id IS 159 10 14 ENGLISH ENOS ARABIC ARA MA ARABIC AAC MUSIC ENO ENGLISH EN ENGLISH ENG ENGLISH MARIC ARABIC ARABIC 512 MO 990 9.29 1773 416 128 30 128 76 277 1024 1 760 1 272 10 1 1501 1233 2031 990 379 1210 722 1199 0.3926 0 0.49064 D. 0.400753 0982 0.1964 0.30 0.29 1407 760 2013 704 704 16 NA WA NA NA $33333 Home Insert Draw Page Layout Formulas Marketing Analyst - Interview Task 20220228 View Tell me Data Review Calibri (Body) 12 0b ' Paste ES > > 2 Wrap Text BIU General Merge & Center $% 388 Conditional Format Cal Formatting Table Style D G H M N IOS OS IOS &&&&&&&&&&&& NOS 700 416 2530 288 55535 182 86856 62572 13965 56130 22841 93324 50349 50774 229292 29991 0 722 0.299969 868 032 25:13 0.89942 453 0.179972 96794 34.931425 189 0.04 157789 60.45897 10476 36.007189 229388 54337309 93157 30.567546 43504 11216465 147819 32.36686 9.3659 31.906664 69684 322 34622935.232505 470916417444 D 010 :x fx C 162 Jun-18 Facebook AWARENESS KW 163 Jun-18 Facebook AWARENESS BH 164 Jun 18 Facebook AWARENESS SA 165 Jun 18 Facebook AWARENESS AE 166 Jun 18 Facebook AWARENESS AE 167 Jun-18 Facebook AWARENESS SA 168 Jun 18 Facebook AWARENESS BH Jun 18 Facebook AWARENESS KW 170 Jun 18 Facebook AWARENESS OM 171 Jun 18. Facebook AWARENESS QA 172 Jun 18 Facebook AWARENESS GA 173 Jun 18 Facebook AWARENESS OM 174 Jun 18 Facebook AWARENESS KW 175 Jun-18 Facebook AWARENESS BH 175 Jun-18 Facebook AWARENESS SA 177 Jun 18 Facebook AWARENESS AE 178 Jun 18 Facebook AWARENESS AE 179 Jun-18 Facebook AWARENESS KW 10 lun 18 Facebook AWARENESS OM 181 lun-18 Facebook AWARENESS QA Jun-18 Facebook AWARENESS OM 183 Jun 18 Google INSTALLS QA 184 lun 18 Google INSTALLS SA 185 Jun 18 Google INSTALLS OM 186 Jun 18. Google INSTALLS AE 12 Jun-18 Google INSTALLS KW 188 Jun-18 Google INSTALLS BH 189 Jun 18 Google INSTALLS SA 190 Jun 18 Google INSTALLS OM 191 Jun-18 Google INSTALLS BH 192 Jun-18 Google INSTALLS KW 19) Jun 18 Google INSTALLS AE 14 lun-18 Google INSTALLS QA 195 Jun 18 Google INSTALLS KW 196 Jun 18 Google INSTALLS SA 197 Jun 18 Google INSTALLS BH Jun-18 Google INSTALLS OM 199 Jun 18 Google INSTALLS AE 200 Jun 13 Google INSTALLS QA 201 Jun-18 Google INSTALLS KW 1 TYSTALES RAW ALL NA NA NA NA N/A N/A NA NA N/A NA NA NA N/A NA NA NA NA NA NA NA NA ZNA 24 NA 96 ARABIC ARABIC NAC ARABIC ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ARABIC ARABIC ARABIC ARABIC ARABIC ARABIC ENGLISH ENGLISH ENGLISH ENGLISH ARABIC ENGLISH ENGLISH ENGUSH ENGUSH ENGLISH ENGLISH ARABIC ARABIC ARABIC ARABIC ARABIC ARABIC ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ARABIC ARANG STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC los JOS 105 MOS 105 IOS MOS NOS 105 IOS OS los IOS ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID 105 IOS los 105 os IOS 105 NOS 8.00 GO 0.029982 0 0009999 213 99.91 79.73 S18 2221 26.66 NA N/A NA N/A LINJA NA NA N/A N/A NA N/A NA 23 NA NA 1 NA N/A 26 N/A NA 10 NA NA NA NA 2 NA N/A 9 NA N/A 26 NA NA INA NA NA NA NA NA NA NA N/A NA NA NA O NA NA 3268 N/A N/A 4073 N/A NA 487 NA NA 856 NA NA 1180 NA NA 1467 NA NA 406 NA NA 110 NA NA 83 NA NA NA NA 42 N/A NA LOS NA NA 101 N/A NA 42 NA N/ 35 NA NA 166 NA NA BO NA NA 79 NA NA 9 NA N/A 2312 50 20375 87095 92228 16324 23138 38584 40912 13354 3455 3277 2267 1433 1146 8593 GOS 525 3070 931 755 143 65 NA 29 NA 191 NA 163 N/A 57 NA 63 NUA 695 N/A 81 NA 25 NA 32 NA 41 NA 16 NA 41 NA 323 NA 23 NA 11 NA 75 NUN 22 NA 37 NA NA 315 8.55 1458 15.28 6.65 42.25 164.88 15.2 10 92 63.26 18.72 34.71 7.R7 + Home Insert Draw Page Layout Formulas Marketing Analyst - Interview Task 20220228 View Tell me Data Review Calibri (Body) 12 A A Paste BTU OA General Wrap Test Merge Center 010 xfx $ - % * Conditional Format Formatting tables N 32 NA 65 NA NA NA NA NA NA NA NA NA NA NA 100 191 12 193 136 195 196 197 198 199 200 201 202 203 200 205 205 207 200 209 210 211 212 213 214 25 210 Jun 13 Google lun-18 Google Jun 18 Google Jun-18 Google 15 Google J18 Google Jun 18 Google Jun-18 Google Jun-18 Google Jun 18 Google Jun 13 Google Lun 18 Google Jun-18 Google Jun 18 Google Jun-18 Google Jun 18 Google Jun 11 Google 18 Google - Twitter Jun-18 Twitter Jun 18 Twitter Jan-18 Twitter Jun 18 Twitter Jun 18 Twitter u 18 Twitter Ini Tar lun1 Tatt Jun 18 Twitter lun. 18 Twitter c D INSTALES SA INSTALLS OM INSTALLS BH INSTALLS KW INSTALLS AE INSTALLS QA INSTALLS KW INSTALLS SA INSTALLS BH INSTALLS OM INSTALLS AE INSTALLS QA INSTALLS KW INSTALLS BH INSTALLS OM INSTALLS AE INSTALLS SA INSTALLS QA AWARENESS OA AWARENESS GA AWARENESS OM AWARENESS OM AWARENESS KW AWARENESS KW AWARENESS BH AWARENESS BH AWARENESS AL AWARENESS AE AWARENESS SA ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID MOS IOS IOS OS IOS IOS 105 05 IOS 105 OS JOS NA NA NA NA NA NA NA NA NA NA NA F ARABIC ARABIC ARABIC ARABIC ARABIC ARABIC ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ARASIC ARABIC ARABIC ARABIC ARABIC ARABIC ENGLISH ARABIC ENGLISH ARABIC ENGLISH ARABIC ENGLISH ARABIC ENGLISH ARABIC ARABIC G STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC H 695 NA 40912 23182 81 NA 13354 31.5 25 NA 3665 8.55 3277 1458 41 NA 2267 15.28 36 NA 1413 41 NA 1346 42.25 223 8593 164.88 23 NA 608 15.7 11 NA 525 1092 73 N/A 3070 63.28 27 NA 931 12.72 37 N/A 755 3421 4 NA 142 2.87 11 NA 29 8.27 595 10359 28.8T 9 NA 229 28 139157.00 183755.00 485 26 45718.00 61875.00 14174 24729.00 298497 00 500.00 54714.00 72155.00 12794 270316.00281881.00 500.00 131.00 6548700 128.69 160187.00 240379.00 46494 62140.00 98472.00 165.00 221150.00 219649.00 500.00 5217300 35.166.00 13983 101270 00 305102 00 545.40 1457 A 406 NA 110 N/A 83 N/A BENUA 42 NA 108 NIA 601 NA 42 NA 35 NA 166 NA 60 NA 7 NA 9 24 38 NUA 648 18 NA MO NA 114.00 $10.00 N/A 20.00 NA 816 DO NA 205.00 7100 NA 43200 NUA 41400 126.00 NA 95.00 N 22 NA 209 NA NA NUA NA NA NA NA NA NA N/A N/A N/A NA N/A N/A N/A N/A N/A N/A NA NA NA NA NUA NA NA NA NA 3 218 220 221 222 223 2:24 223 226 12 220 22 RAW ALL Home Insert Draw Page Layout Formulas Data Marketing Analyst - Interview Task 20220228 View Tell me Review X Carl Body 12 * ' Paste 8 T- 4 General 29 Wrap Test Mergest 010 f $% Conditional Formel P M ISM 111 126 65 12 = 716 NA A C 1 CAMPION CHANNEL OLECTIVE A-19 ApS INSTALLS A-19 Apr INSTALLS A-19 ore INSTALLS 5 Aug 19 ore INSTALLS 6 Aug 19 A STALLS 2 A 19 ore INSTALLS . Aug 19 Facebook INSTALLS Aug 19 Feb INSTALLS 10 Aug 19 Facebook STALLS 11 A 19 Facebook INSTALLS 12 A 19 Facebook INSTALLS 13 Aug 19 Facebook INSTALLS 14 Aug 19 Factor INSTALLS 15 Aug 19 Facebook INSTALLS 18 A 19 INSTALLS 12 A 19 Facebook STALLS IN A 19 Facebook INSTALLS 19 A-19 Facebo INSTALLS 20 A-19 Facebook INSTALLS Al Paco INSTALLS 23 Aug 19 Facebook INSTALLS 23 Aug 13 Face INSTALLS 24 Aug 19 Facebook INSTALLS 35 A Facebook INSTALLS 16 Aug 19 Feb INSTALLS 27 A Facebook INSTALLS 18 A 19 INSTALLS 19 Feb INSTALLS 10 A 19 Faceboo INSTALLS Aug 19 Feb INSTALLS 12 A-1 Facebook INSTALLS 3) 19 Facebook INSTALLS 14 A-19 Fok INSTALLS A 19 Feb INSTALLS Aug 19 Febook INSTALLS A-19 Feb INSTALLS A-15 Pobo TOTALLS A-15 Facebook INSTALLS 45 A-10 Fabio STALLS 19 Foto INSTALLS RAW ALL D COUNTRY AL SA OM kW QA to AE AE AE AB AE AL AL AE AI EA SA NA SA SA SA SA SA AW KW W WOW KW KW KW KW H 2N G H Os LANGUAGE CREATIVE INSTALLS REACH MOS INGLID AUSTING GERN 105 ENGLISH MELIS O NA OS ENGLISH APPUSTING 11 NA OS NGUS MPUTING 204 INGLISH 106 NA IOS INGUR NPUSING ANORODOS OYNAMIC ANDROID 21220 ARABIC DYNAMIC 214 101 ARABIC 40 DTC 51 os 7778 INGUS DYNAMIC 3 1566) Os CAROUSE 0 CAROUSEL 1 2673 05 ARABIC CAROUSEL 17 ANDRO ARABIC CAROUSEL ANDROLOGI 509 CAROUSEL HOS ARANI CAROUSE 10 105 IN DISC 3 IS 03 ARABIC OYNAMIC 50 2011 OS ENG CAROUSEL 2 AN ARABIC CAROUSE 12 ANDROID IN ovie 71000 ANDROID ENGLISH CAROUSEL 1 1358 ANDROID ARABIC DVSC 223 106 ARABIC OC os ARABIC CAROUSEL 7297 08 ENGLISH DYNAMIC TO ENO CAROUSEL 2 M ANDR000 ARABIC CAROUSEL 4 ANDROID DC 25 4054 ANDROID CAROUSEL 141 ANDROID ARABIC ONAC 1 140114 INGS ONAMEC 2 10795 KOS INT CAROUSEL 2123 105 ARABIC CAROUSEL 4 2006 100 ARABIC OVAC 22 4673 ANDROID ARABIC CAROUSEL 1 1011 ANONOOD DAS CAROUSEL 950 ANDROID INH OYUNG 19 23 ANDROID ANG DINAMIC 201 556 NO ENGLISH 94 M N IMPRESSIONS AMOUNT SPOCINK CUICES DOWNLOA MW DOWNLOADS 697.67 1004 3780 267114 5200 6357 239 60 58 25631 342 70 3083 167 11 12 1212.00 1001 85 2056 131 106 NA NA 27 GOGO NA 2020) 1048 667 NA NA 21254 0.44 72 NU WA o NA NA 29 11.3 NA 2004 52.63 10 NA 60 543 22:17 12 12 NA NA 20 NA 22151 90 700 120 1 NA NA 13 NA NA 10 D A BE NA NA 114 22 NA NA 45X45 W NA NA ME 12010 1286 NA 18 1) NA NA 35240 545 41 60 3.09 4 VA GI 16A 1001 2.00 AN NA 3154 359.22 NA 18 NA NA 2001 35 1N NA 48.99 23 2010 245 MM NA 3:45 NA NA 1720 1.05 ONA NA 17735 40 41 NA 209292 29320 30 NA NA 10.00 23 DI BH X Calibri (Body 12 Dante AA == A- B! 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Twitter CLICKS AL Aug 19 Twitter CLICKS AL Aug 19 Twitter CLICKS KW A-19 Twitter CLICKS KW Aug-29 Twitter CUCKS SA Aug 19 Twitter CLICKS LA Aug 19 Twitter CLICKS AE Aug 19 TW GUCKS PIB App Store INSTALLS OM Jun 18 App Store INSTALLS un tApp or INSTALLS SA Jun 18 App Store INSTALLS CA Dun App Store INSTALLS Jun 18 Facebook INSTALLS AF in I Facebook AWARENESS SA 18 Febook AWARENESS B RAW ALL + 4 100 10 102 101 104 105 106 107 LON 109 110 111 112 STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC DYNAMIC DYNAMIC DYNAMIC DYNAMIC DYNAMIC DYMMC DYNAMIC DYNAMIC DYNAMIC DYNAMIC DYNAMIC DYNAMIC APPUNTING ARE LISTING NPUTING NPUSTING APP USTING STATIC STATIC STATIC 1 O NA 10 NA 345 N/A SO NA 2001 NM 10 NA 1 NA 121 NA 31 NA 2011 NA 2725 A 86) NA 11102 NA 1239 NA 1691 NA 1512 NW 302 NA 2346 NA 2929 N 2100 NA 60 NA NA NA NA NA NA NA NA NA NA NA NA NA 15 NA 8 NA 115 NA 5 NA 11 NA 1642 2009 3756 198561 8 8 8 8 8 8 X 0 O 1151073 2326.74 124 4682 35923 61909 1757724 1985.13 139145 171727 50 027 4092 173.0: 734573 169473 314667 2017 17 1.7953 2176.65 29548 11978 2257461 1268,44 4477 19231 1153053 1959:47 7302 225135 9108 117053 179675 2012 16 42213 225674 1063 21101 61219 210 225419 400 54630 1200 3125 100 251496 23161 LOO 236744 500 161221 400 15794 1200 246498 100 181914 185 25 174155 600 130 1579 319 240 84.27 165 677 2001 111.62 1571051 697.4106 2196 0.6 763429759170 M O NA NA 13700 NA 772 NA N/A 1679 NA NA 584 NA NA 53758 NA NA 4 NA NA 301 NA NA NINA NA 1744 NA NA 10 NA NA 1997 NA NA 126491 NA 23 NA NA 14TI NA N/A TA NA NA 231 NA SNA N/A 12434 NA NW 5750 NA NA 1155 NA NA 1110 NA NA 112 A NA 2277 NA NA 1425 NA NA 767 NA 721 NA NA 931 NA $75 NA NA 1626 NA 1124 NA NA NA 579 NA NA 21 21 3 233 10 67 11 9 NA NA NAR 43 NA NA NA NA NA NUN NA NA NA NA NA S. AMIC ENSUS ARANC INGLISH ARABIC 105 ENGLISH ANDROID ARABIC ANDROID ENGLISH ANDROID ARABIC ANDROID ENGLISH ANDROID ARABIC ANDROID INGLISH os INGEN OS ENGLISH 105 ENGLISH 105 ENGLISH os ENCH ANDROID ENGLISH ANONOID ENGLISH ANDROID INGLISH NA 134 11 R$35 5 113 --- 119 MA 20 121 NM 010 Merge Center $ % ) Confo H N us INGLISH ENGLISH ENGLISH ARABIC ARABIC ARABIC ARABIC ARAC Artic ENGLISH INGLISH INGLISH ENGLISH 414202 597663 590662 82240 14051 174208 86063 1122001 141879 1535 0 1:30 32 2011 12 1 A Jun 18 Feb AWARENESS KW hants Facebook AWARENESS OM ut Fabook AWARENESS OA lun. 13 Facebook AWARENESS GA Facebook AWARENESS OM 18 Feb AWARENESS WW un-1 Facebook AWARENESS BH un Facebook AWARENESS SA hun I Facebook AWARENESS AL 18 Feb AWARENESS ME Jun-1 Facebook AWARENESS SA Jun 18 Facebook AWARENESS BH un 18 Facebook AWARENESS KW 15 Facebook AWARENESS OM un Facebook AWARENESS QA Jun 18 Facebook AWARENESS OA I Facebook AWARENESS OM I FOR AWARENESS KW - Facebook AWARENESS BH Jun 18 Facebook AWARENESS SA Ju Facebook AWARENESS AL Lun 18 Facebook AWARENESS AL han18 Facebook AWARENESS BH 18 Face AWARENESS W 18 F AWARENESS OM 18 Paco AWARENESS OA - Facebook AWARENESS OA 18 Ft AWARENESS OM lui Pato AWARENESS KW un Faceboo AWARENESS SH 18 Feb AWARENESS SA Face AWARENESS AE - Facebook AWARENESS AE 1 Facebook AWARENESS SA I Face AWARENESS - Face AWARENESS KW FAWARENESS OM un in Pa AWARENESS OA I Facebook AWARENESS OA - Facebo AWARENESS OM AWARENESS OW RAW ALL ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID DESKTOP DOKTOP DESKTOP DESKTOP DESTOF DESKTOP ORTOP DESKTOP DESKTOP DESKTOP DESKTOP IOS 105 JOS IOS OS IOS os LOS OS ENGLISH ARAN ARABIC ARABIC AMARO ARMIE MMC ENGLISH ENGLISH STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC NA NA NA NA NA NA NA NA N/A NA N/A NA NA NA NA NA NA NU NA NA NA AUA NA NA NA NA NA NA NA NA N/A NA NA NA NA NA 1 ses 1 82330137.27281 1281.390 407.254079 121942 459.002957 16502063.543615 25243269 213285 3812 158.730402 164.93 66.30 2016948 718.5311 250051151254 1541 0519953 5 0 2131 0.079 1048 0.3290 5950 1.592034 1091 0359853 20 0.029992 3400 1.10092 516 0.219977 979 0. 5248 1.49505 443 0.1963 1020 0139 1040 0.60 500 0:14 09 2010 1722 0.579764 457 0.179954 14 0.01994 378 0.10 114 0.00 760 440 512 160 1994 12 622 350 1 M 9 NA NA 72 NA NA 22 NVA NA BNA NU 51 NA NA 6 N/A NA JI NA NA 39 NA NA 2 NA NA NA NA NA N/A 1 NA NA N/A NA 1 NA N/A NA NA N/A NA JNA NA NA NA NA NA NA MA NA NUM ALA NA NA WA NA NA NA NA NA NA NA NA NA NA NA NA NA N/A NA NA NA NA NA NA NUM WA NA NA NA NA 1 NA NA NA NA NA 149 LAN 147 1 id IS 159 10 14 ENGLISH ENOS ARABIC ARA MA ARABIC AAC MUSIC ENO ENGLISH EN ENGLISH ENG ENGLISH MARIC ARABIC ARABIC 512 MO 990 9.29 1773 416 128 30 128 76 277 1024 1 760 1 272 10 1 1501 1233 2031 990 379 1210 722 1199 0.3926 0 0.49064 D. 0.400753 0982 0.1964 0.30 0.29 1407 760 2013 704 704 16 NA WA NA NA $33333 Home Insert Draw Page Layout Formulas Marketing Analyst - Interview Task 20220228 View Tell me Data Review Calibri (Body) 12 0b ' Paste ES > > 2 Wrap Text BIU General Merge & Center $% 388 Conditional Format Cal Formatting Table Style D G H M N IOS OS IOS &&&&&&&&&&&& NOS 700 416 2530 288 55535 182 86856 62572 13965 56130 22841 93324 50349 50774 229292 29991 0 722 0.299969 868 032 25:13 0.89942 453 0.179972 96794 34.931425 189 0.04 157789 60.45897 10476 36.007189 229388 54337309 93157 30.567546 43504 11216465 147819 32.36686 9.3659 31.906664 69684 322 34622935.232505 470916417444 D 010 :x fx C 162 Jun-18 Facebook AWARENESS KW 163 Jun-18 Facebook AWARENESS BH 164 Jun 18 Facebook AWARENESS SA 165 Jun 18 Facebook AWARENESS AE 166 Jun 18 Facebook AWARENESS AE 167 Jun-18 Facebook AWARENESS SA 168 Jun 18 Facebook AWARENESS BH Jun 18 Facebook AWARENESS KW 170 Jun 18 Facebook AWARENESS OM 171 Jun 18. Facebook AWARENESS QA 172 Jun 18 Facebook AWARENESS GA 173 Jun 18 Facebook AWARENESS OM 174 Jun 18 Facebook AWARENESS KW 175 Jun-18 Facebook AWARENESS BH 175 Jun-18 Facebook AWARENESS SA 177 Jun 18 Facebook AWARENESS AE 178 Jun 18 Facebook AWARENESS AE 179 Jun-18 Facebook AWARENESS KW 10 lun 18 Facebook AWARENESS OM 181 lun-18 Facebook AWARENESS QA Jun-18 Facebook AWARENESS OM 183 Jun 18 Google INSTALLS QA 184 lun 18 Google INSTALLS SA 185 Jun 18 Google INSTALLS OM 186 Jun 18. Google INSTALLS AE 12 Jun-18 Google INSTALLS KW 188 Jun-18 Google INSTALLS BH 189 Jun 18 Google INSTALLS SA 190 Jun 18 Google INSTALLS OM 191 Jun-18 Google INSTALLS BH 192 Jun-18 Google INSTALLS KW 19) Jun 18 Google INSTALLS AE 14 lun-18 Google INSTALLS QA 195 Jun 18 Google INSTALLS KW 196 Jun 18 Google INSTALLS SA 197 Jun 18 Google INSTALLS BH Jun-18 Google INSTALLS OM 199 Jun 18 Google INSTALLS AE 200 Jun 13 Google INSTALLS QA 201 Jun-18 Google INSTALLS KW 1 TYSTALES RAW ALL NA NA NA NA N/A N/A NA NA N/A NA NA NA N/A NA NA NA NA NA NA NA NA ZNA 24 NA 96 ARABIC ARABIC NAC ARABIC ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ARABIC ARABIC ARABIC ARABIC ARABIC ARABIC ENGLISH ENGLISH ENGLISH ENGLISH ARABIC ENGLISH ENGLISH ENGUSH ENGUSH ENGLISH ENGLISH ARABIC ARABIC ARABIC ARABIC ARABIC ARABIC ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ARABIC ARANG STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC los JOS 105 MOS 105 IOS MOS NOS 105 IOS OS los IOS ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID 105 IOS los 105 os IOS 105 NOS 8.00 GO 0.029982 0 0009999 213 99.91 79.73 S18 2221 26.66 NA N/A NA N/A LINJA NA NA N/A N/A NA N/A NA 23 NA NA 1 NA N/A 26 N/A NA 10 NA NA NA NA 2 NA N/A 9 NA N/A 26 NA NA INA NA NA NA NA NA NA NA N/A NA NA NA O NA NA 3268 N/A N/A 4073 N/A NA 487 NA NA 856 NA NA 1180 NA NA 1467 NA NA 406 NA NA 110 NA NA 83 NA NA NA NA 42 N/A NA LOS NA NA 101 N/A NA 42 NA N/ 35 NA NA 166 NA NA BO NA NA 79 NA NA 9 NA N/A 2312 50 20375 87095 92228 16324 23138 38584 40912 13354 3455 3277 2267 1433 1146 8593 GOS 525 3070 931 755 143 65 NA 29 NA 191 NA 163 N/A 57 NA 63 NUA 695 N/A 81 NA 25 NA 32 NA 41 NA 16 NA 41 NA 323 NA 23 NA 11 NA 75 NUN 22 NA 37 NA NA 315 8.55 1458 15.28 6.65 42.25 164.88 15.2 10 92 63.26 18.72 34.71 7.R7 + Home Insert Draw Page Layout Formulas Marketing Analyst - Interview Task 20220228 View Tell me Data Review Calibri (Body) 12 A A Paste BTU OA General Wrap Test Merge Center 010 xfx $ - % * Conditional Format Formatting tables N 32 NA 65 NA NA NA NA NA NA NA NA NA NA NA 100 191 12 193 136 195 196 197 198 199 200 201 202 203 200 205 205 207 200 209 210 211 212 213 214 25 210 Jun 13 Google lun-18 Google Jun 18 Google Jun-18 Google 15 Google J18 Google Jun 18 Google Jun-18 Google Jun-18 Google Jun 18 Google Jun 13 Google Lun 18 Google Jun-18 Google Jun 18 Google Jun-18 Google Jun 18 Google Jun 11 Google 18 Google - Twitter Jun-18 Twitter Jun 18 Twitter Jan-18 Twitter Jun 18 Twitter Jun 18 Twitter u 18 Twitter Ini Tar lun1 Tatt Jun 18 Twitter lun. 18 Twitter c D INSTALES SA INSTALLS OM INSTALLS BH INSTALLS KW INSTALLS AE INSTALLS QA INSTALLS KW INSTALLS SA INSTALLS BH INSTALLS OM INSTALLS AE INSTALLS QA INSTALLS KW INSTALLS BH INSTALLS OM INSTALLS AE INSTALLS SA INSTALLS QA AWARENESS OA AWARENESS GA AWARENESS OM AWARENESS OM AWARENESS KW AWARENESS KW AWARENESS BH AWARENESS BH AWARENESS AL AWARENESS AE AWARENESS SA ANDROID ANDROID ANDROID ANDROID ANDROID ANDROID MOS IOS IOS OS IOS IOS 105 05 IOS 105 OS JOS NA NA NA NA NA NA NA NA NA NA NA F ARABIC ARABIC ARABIC ARABIC ARABIC ARABIC ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ENGLISH ARASIC ARABIC ARABIC ARABIC ARABIC ARABIC ENGLISH ARABIC ENGLISH ARABIC ENGLISH ARABIC ENGLISH ARABIC ENGLISH ARABIC ARABIC G STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC STATIC H 695 NA 40912 23182 81 NA 13354 31.5 25 NA 3665 8.55 3277 1458 41 NA 2267 15.28 36 NA 1413 41 NA 1346 42.25 223 8593 164.88 23 NA 608 15.7 11 NA 525 1092 73 N/A 3070 63.28 27 NA 931 12.72 37 N/A 755 3421 4 NA 142 2.87 11 NA 29 8.27 595 10359 28.8T 9 NA 229 28 139157.00 183755.00 485 26 45718.00 61875.00 14174 24729.00 298497 00 500.00 54714.00 72155.00 12794 270316.00281881.00 500.00 131.00 6548700 128.69 160187.00 240379.00 46494 62140.00 98472.00 165.00 221150.00 219649.00 500.00 5217300 35.166.00 13983 101270 00 305102 00 545.40 1457 A 406 NA 110 N/A 83 N/A BENUA 42 NA 108 NIA 601 NA 42 NA 35 NA 166 NA 60 NA 7 NA 9 24 38 NUA 648 18 NA MO NA 114.00 $10.00 N/A 20.00 NA 816 DO NA 205.00 7100 NA 43200 NUA 41400 126.00 NA 95.00 N 22 NA 209 NA NA NUA NA NA NA NA NA NA N/A N/A N/A NA N/A N/A N/A N/A N/A N/A NA NA NA NA NUA NA NA NA NA 3 218 220 221 222 223 2:24 223 226 12 220 22 RAW ALL