Question: In the Black and Decker ( BD ) case, BD had three divisions of strategic business units. If you were the marketing manager of BD

In the Black and Decker

(

)

case, BD had three divisions of strategic business units. If you were the marketing manager of BD and performed a portfolio analysis using the BCG matrix, which of the following best describes the quadrant where the Professional Tradesman segment will be placed?

options:

Butterfly

Question mark

Dog

Cash cow

Star

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