Question: In the class on New Product Development, Dr . Moon used the Star Workstation as an example of a new product that failed in the

In the class on New Product Development, Dr

.

Moon used the Star Workstation as an example of a new product that failed in the marketplace. The Star Workstation was highly innovative individual computer introduced in the early

1980'

s by which company?

Apple

Hewlett

-

Packard

IBM

none of the answers is correct.

Xerox

Internal sources of new product ideas for a company include its

distributors

competitors

customers

suppliers

employees

In the class on New Product Development, Dr. Moon used the

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