Question: In the consumer decision journey, uses information - either based on past interactions or collected through external sources - to instantaneously customize the customer experience.

In the consumer decision journey, uses information-either based on past interactions or collected through external sources-to instantaneously customize the customer experience.
a. proactive personalization
b. automation
c. journey innovation
d. contextual innovation
 In the consumer decision journey, uses information-either based on past interactions

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