Question: In the consumer decision journey, uses information - either based on past interactions or collected through external sources - to instantaneously customize the customer experience.

In the consumer decision journey, uses information-either based on past interactions or collected through external sources-to instantaneously customize the customer experience.
a) journey innovation
b) proactive personalization
c) contextual innovation
d) automation
In the consumer decision journey, uses information-either based on past interactions

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