In the consumer decision making process, consumers must evaluate the set of options available to them. Which of these describes the full set of available options in a given product category? O Inept Set O Inert Set O Consideration Set O Evoked Set I'm lacking in motivation to buy a winter coat. I haven't bought one in a long time, but I know that I need one for when I go home to Chicago. When I get to the store and am looking over the brands, I remember that I heard a student tell me how Arcteryx kept her warm on a recent trip, so I bought an Arcteryx jacket. What did I most likely use in my decision-making? Theory of Reasoned Action Availability heuristic Brand Loyalty O Compensatory decision making model Multi-attribute attitude model Scott is starting a hot sauce company and does marketing research to determine which customer segments exist. He finds that Segment 1 likes mild hot sauce, Segment 2 likes medium hot sauce and Segment 3 like extra spicy hot sauce. Scott decides to make only extra spicy hot sauce to target Segment 3. Which targeting method is Scott using? O Individual Nich Differentiated Undifferentiated O Competitive