This assignment aligns with SLO 1: Develop an understanding of the decision process, attitude, and behavior of buyers/consumers as it relates to developing marketing plans. REQUIREMENT: Initial post by Jan. 31, Reply by Feb 7. Failure to meet posting deadline eliminates opportunity to earn ANY points for the discussion. Discussion Prompt: As outlined in Chapter 2, there are several steps in the consumer decision making process. An understanding of the consumer decision-making process allows marketers like us to properly assess what consumers are experiencing. How does the problem arise? Where do they look for information and how do they evaluate it? Consider a purchase decision you made using cognitive decision making. Make sure you understand the circumstances in which consumers use cognitive decision making. Copy and paste the bulleted outline below into your post. Keep the headings (Problem Recognition, Information Search, etc) but delete the questions. Write in full sentences. Within your post, cite your sources like this (1). If you have more than one source, the next one looks like this (2), and so on (3). At the end of your post, provide a References section with links to the sources. Problem Recognition: . What circumstances led you to recognize the problem? The more detail you offer the better we can place ourselves in your shoes. Define problem recognition within your response. Information Search: What internal information did you already have? How did you acquire that information? What additional information did you have to acquire via external search? How did you go about that external search? Evaluation of Alternatives: What options were in your evoked set? (p52) Define evoked set within your explanation What options made it to your consideration set? (p52) Define . What options made it to your consideration set? (p52) Define consideration set within your explanation. What evaluative criteria did you use to judge the merits of your options? (p55) Define evaluative criteria within your explanation. Product Choice Which option did you choose and why? Postpurchase Evaluation: - Did the product meet or exceed your expectations? Explain why this matters. (p58) References 1. This is an example of how a numbered list of sources would look. Just provide a link to the information you sourced. 2. Another source link. 3. Another source link