In the context of brand management, can you explain the concept of brand equity and its significance

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In the context of brand management, can you explain the concept of brand equity and its significance for a company?

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Business Statistics For Contemporary Decision Making

ISBN: 9781119577621

3rd Canadian Edition

Authors: Ken Black, Ignacio Castillo

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Posted Date: Apr 02, 2024 02:24 AM

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In the context of brand management, can you explain the concept of brand equity and its significance

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Business Statistics For Contemporary Decision Making

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