Question: In the context of consumer behavior, what does the term 'perception' refer to ? a The process of selecting, organizing, and interpreting information to form
In the context of consumer behavior, what does the term 'perception' refer to
a The process of selecting, organizing, and interpreting information to form a meaningful picture of the world
b The way consumers evaluate products based on their attributes
c The emotional response triggered by marketing stimuli
d The process of making a purchase decision
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