Question: In the context of industry analysis, a complementary is a product, service, or competency that adds value when used with the original product. Complements often

In the context of industry analysis, a complementary is a product, service, or competency that adds value when used with the original product. Complements often lead to an increase in demand for the primary product. As a result, complements can e

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the profit potential for both the industry and the firm.

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