In the context of qualitative data collection methods is a projective technique in which the subject is presented with a list of words or short phrases, one at a time, and is asked to respond with the first thought $[$word$]$ that comes to mind.

Multiple Choice

word association test

word memory test

Zaltman Metaphor Elicitation Technique $($ZMET$)$

sentence completion test

in$-$depth interview $($IDI$)$