Question: In the Conversion Model, how are 'unavailable non - customers' defined? Non - customers with lower loyalty than others. Non - customers that prefer their

In the Conversion Model, how are 'unavailable non-customers' defined?
Non-customers with lower loyalty than others.
Non-customers that prefer their current offers.
Non-customer that prefer the alternative to their current offer though they have recently
switched.
Non-customers most likely to defect.
 In the Conversion Model, how are 'unavailable non-customers' defined? Non-customers with

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