Question: In the Conversion Model, how are 'unavailable non - customers' defined? Non - customers with lower loyalty than others. Non - customers that prefer their
In the Conversion Model, how are 'unavailable noncustomers' defined?
Noncustomers with lower loyalty than others.
Noncustomers that prefer their current offers.
Noncustomer that prefer the alternative to their current offer though they have recently
switched.
Noncustomers most likely to defect.
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