In the current environment, Dinnerly ( meal kit)want to continue expanding

their operations in Australia. You have been hired as an independent marketing consultant to help Dinnerly design a marketing plan to enable them to realise the opportunity the current environment presents. ~Introduction about dinnerly ~Marketing Segmentation ~Target market ~Differentiation and Positioning

Segmentation Table Template Using Table 6.1 Bases for identifying and analysing consumer market segments on page 175 of the textbook, use the information in the table to create your market segments. Of the segments you created which one will you choose to TARGET? What is the overall Create a name for Create a name for Market you are Segment 1 Segment 2 researching? Create a name for Segment 3 Geographic List chosen variables 1. 2. Demographic List chosen variables 1. 2. Psychographic List chosen variable 1. 2. Behavioural List chosen variable 1. 2