Question: In the diffusion of innovation process, innovators enjoy taking risks and are regarded as highly knowledgeable. Marketers want to identify innovators because Multiple Choice other

In the diffusion of innovation process, innovators enjoy taking risks and are regarded as highly knowledgeable. Marketers want to identify innovators because
Multiple Choice
other consumers defer to their judgment, creating the opportunity for word-of-mouth referrals.
they are especially price conscious.
they are easily influenced by reminder advertising.
they prefer products from established market leaders.
they encourage competitors to enter the market.
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In the diffusion of innovation process, innovators enjoy taking risks and

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