Question: ing Enabled: Test 3 Help Save & Exit Submir In the diffusion of innovation process, innovators enjoy taking risks and are regarded as highly knowledgeable.

ing Enabled: Test

3

Help

Save & Exit

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In the diffusion of innovation process, innovators enjoy taking risks and are regarded as highly knowledgeable. Marketers want to identify innovators because they

Multiple Choice

encourage competitors to enter the market.

create the opportunity for word

-

-

mouth referrals.

are easily influenced by reminder advertising

prefer products from established market leaders.

are especially price conscious,

6

50

7

ing Enabled: Test 3 Help Save & Exit Submir In

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