Question: In the early 1 9 9 0 s , Procter & Gamble marketed three brands of toilet paper: Charmin, White Cloud, and Banner. Procter &

In the early

1990

,

Procter & Gamble marketed three brands of toilet paper: Charmin, White Cloud, and Banner. Procter & Gamble's strategy was to target different market segments with these brands. Charmin was positioned as a premium brand, known for its softness and quality. White Cloud was marketed as a mid

-

tier option, offering good quality at a reasonable price. Banner was the budget

-

friendly option, providing basic functionality at a lower cost. This multi

-

brand strategy allowed Procter & Gamble to cater to a wide range of consumer preferences and price sensitivities in the toilet paper market.

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