Question: In the early 2 0 0 0 s , Procter & Gamble ( P&G ) marketed three brands of toilet paper, Charmin, White Cloud, and

In the early 2000s, Procter & Gamble (P&G) marketed three brands of toilet paper,
Charmin, White Cloud, and Banner. The toilet paper industry is typically described as
a low growth industry. In 2003, P&G spent $8.1 million to advertise Charmin and
was rewarded with sales of over $312 million. In that same year, it spent nearly $8
million marketing White Cloud, but the toilet paper had disappointing sales of less
than $63 million. Banner with hardly any promotion at all had $3.6 million in sales.
According to the BCG Portfolio Model, which of the following statements about
these three products-related SBUs best describes the situation in 2003?
Charmin is a cash cow, and White Cloud and Banner are both dogs.
Charmin is a star, White Cloud is a cash cow, and Banner is a dog.
Charmin is a cash cow, and White Cloud and Banner are both question marks.
Charmin and White Cloud are both cash cows, and Banner is a question mark.
Charmin and White Cloud are cash cows, and Banner is a dog.
 In the early 2000s, Procter & Gamble (P&G) marketed three brands

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