Question: In the early 2 0 0 0 s , Procter & Gamble ( P&G ) marketed three brands of toilet paper, Charmin, White Cloud, and
In the early s Procter & Gamble P&G marketed three brands of toilet paper,
Charmin, White Cloud, and Banner. The toilet paper industry is typically described as
a low growth industry. In P&G spent $ million to advertise Charmin and
was rewarded with sales of over $ million. In that same year, it spent nearly $
million marketing White Cloud, but the toilet paper had disappointing sales of less
than $ million. Banner with hardly any promotion at all had $ million in sales.
According to the BCG Portfolio Model, which of the following statements about
these three productsrelated SBUs best describes the situation in
Charmin is a cash cow, and White Cloud and Banner are both dogs.
Charmin is a star, White Cloud is a cash cow, and Banner is a dog.
Charmin is a cash cow, and White Cloud and Banner are both question marks.
Charmin and White Cloud are both cash cows, and Banner is a question mark.
Charmin and White Cloud are cash cows, and Banner is a dog.
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