In the elevator up to your office you run into your boss, who tells you she is thinking about raising the price of a new product to cover the R&D expenses incurred in developing that product. The current price of the product is $146 per unit, and current sales are for 10,000 units. R&D expenses for product development are $400 million.

As you get off the elevator, what QUICK advice would you give your boss regarding her pricing strategy?

Answer rating: 100% (QA)

Given the information provided if the boss is considering raising the price of the product to cover ... View the full answer