In the Environment column, identify the Macro environmental issue $($this is generally a case fact$).$ Is the issue at the proper $($i$.$e$.$ macro$)$ level of analysis? $($It should not be a firm$-$specific issue.$)$

In the Threat$/$Opportunity columns, state how the macro issue is a threat and$/$or opportunity to the focal firm or industry $($this is your analysis of the impact of the case fact on the firm or industry$).$

Note you should focus on the relevant issues. In other words, not every $$box$$ is necessarily filled in$.$

Identify macro issues $($Put in the Environment column$).$

State how the macro issues are threats and$/$or opportunities to the firm or industry in which the firm operates. $($In other words, state the strategic implications.$)$