Question: In the example given in class of the mountain bike company competing in a highly competitive environment like a western town in the state

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In the example given in class of the mountain bike company competing in a highly competitive environment like a western town in the state of Colorado during the summer where mountain biking is a large competitive industry, services like a well

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trained sales staff, high end bikes, and convenience services that make the rental process easy is an example of a

_____________

strategy.

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