Question: In the final lecture for this class, I discussed tactical versus strategic segmentation. Imagine that a major hotel chain has segmented the marketplace and decided
In the final lecture for this class, I discussed tactical versus strategic segmentation. Imagine that a major hotel chain has segmented the marketplace and decided to go after business travelers as its target segment the hotel chain is well suited to meet these traveler's needs and these travelers are likely to enjoy what the hotel chain offers After deciding to go after business travelers, the hotel decided to stock up on extra nylons tights because it is likely that female business travelers forget to pack nylons but they might need to wear them for an important meeting. Is this an example of tactical or strategic segmentation?
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