In the financial analyses having more than one alternative, the frequently used basic criteria are: a) Minimizing the input, b) Maximizing the output, c) Minimizing the difference between input and output. I. Plastic rulers producing firm can sell all of the products at a constant price. To increase the production capacity they have to pay overtime wage. Which of the above criteria must be chosen by this producer? Why? II. An engineering firm has been contracted with a petroleum company to design a tower. Which one of the above criteria must be chosen by engineering firm? Why? III. A Publisher tries to determine the selling price of a book. The length (price) of advertising campaign will affect directly the quantity of sales. If the selling price is cheap, the period of advertisement campaign will be shorter. Which one of the above criteria must be chosen by publisher? Why? IV. In an auction where the antiques are sold. Which one of the above criteria must be chosen by participants? Why