In the first section of this presentation, you will set the stage for an explanation of why marketing is valuable to an organization by doing the following:

• Explain what the marketing concept is and how it creates value for customers. (2-3 slides)
• Describe how marketing is essential to an organization in terms of value creation and the achievement of business objectives. (2-3 slides)
• Identify two to three ways that marketing can promote positive social change (including influencing habits, values, laws, etc.). Include specific examples. (1-2 slides)
• Distinguish between customer wants and needs. How are they different from the perspective of a marketing manager? Include visual examples of both. (2-3 slides)