In the first section of this presentation, you will set the stage for an explanation of why marketing is valuable to an organization by doing the following Explain what the marketing concept is and how it creates value for customers (2 3 slides) Describe how marketing is essential to an organization in terms of value creation and the achievement of business objectives (2 3 slides) Identify two to three ways that marketing can promote positive social change (including influencing habits, values, laws, etc ) Include specific examples (1 2 slides) Distinguish between customer wants and needs How are they different from the perspective of a marketing manager Include visual examples of both (2 3 slides)

Question: In the first section of this presentation, you will set the stage for an explanation of why marketing is valuable to an organization by doing

In the first section of this presentation, you will set the stage for an explanation of why marketing is valuable to an organization by doing the following:

Explain what the marketing concept is and how it creates value for customers. (2-3 slides)
Describe how marketing is essential to an organization in terms of value creation and the achievement of business objectives. (2-3 slides)
Identify two to three ways that marketing can promote positive social change (including influencing habits, values, laws, etc.). Include specific examples. (1-2 slides)
Distinguish between customer wants and needs. How are they different from the perspective of a marketing manager? Include visual examples of both. (2-3 slides)

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Slide 1 Title Slide Title The Value of Marketing in Organizational Success Subtitle Understanding Marketings Role in Value Creation and Social Impact Slide 2 The Marketing Concept and Value Creation D... View full answer

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