Digital Marketing(3rd Edition)
Authors:
Alan Charlesworth
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 1 Left
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Book details
ISBN: 113803956X, 9781138039568
Book publisher: Routledge
Book Price $119 : Alan Charlesworth's 'Digital Marketing: A Practical Approach' offers an in-depth exploration of digital marketing strategies and their effectiveness in today's fast-paced online marketplace. The book, now in its 3rd edition, serves as a solution manual for marketing professionals and students looking to understand the intricacies of online branding, consumer behaviorism, and data analytics. This edition includes a comprehensive table of contents covering essential topics such as Search Engine Optimization (SEO), content marketing, social media advertising, and the use of digital analytics to optimize marketing strategies. As digital landscapes continue to evolve, Charlesworth adapts his expert advice, ensuring that tactics remain relevant for current and future marketplaces. By blending theoretical concepts with practical advice, this book serves as an invaluable answer key for those tackling complex marketing challenges. Among the key themes, customer engagement and the personalization of the online shopping experience hold significant roles, highlighting the importance of user-centric strategies. Reception of the book underscores its status as an essential guide, particularly praising its technical rigor and practical applications. Students and professionals alike will find the book’s insights instrumental in enhancing their digital marketing acumen. The combination of methodological clarity and real-world case studies strengthens readers' understanding of digital marketing solutions. Ensure seamless market transitions with this digital marketing compendium. This cheap solution manual complements the main text by offering step-by-step answers and guidance.
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Customer Reviews
Trusted feedback from verified buyers
DH
This book is an outstanding resource for anyone looking to dive into digital marketing! The real-life examples and comprehensive coverage of current platforms make it worth the investment. As someone new to the field, I found the strategies easily understandable and applicable. Plus, being part of a member-exclusive discount really helped me save a few bucks. Truly invaluable for marketing professionals!
JD
Digital Marketing, 3rd Edition is a must-have for digital marketers. The clear explanations and structured format make it easy to follow, even for beginners. The chapter on social media strategies was particularly insightful. I appreciated how the book arrived in pristine condition—kudos to the packaging. Overall, a great addition to my library!
WM
Solid book with a good mix of theoretical concepts and practical applications. I liked the part on SEO optimization; it provided some new angles for me. However, the digital trends section could have used more depth. Even so, it's a valuable guide, especially for professionals looking to update their skills. Delivery was a tad slow this time but worth the wait.
HC
I found this book very helpful in understanding the nuances of digital marketing. The examples given are relevant and timely. The only downside was the delivery—it took longer than expected. Ordered through my membership, it was easier to handle expense-wise. Looking beyond that, the book itself is loaded with useful insights.
AC
Good but could be better.





































