Question: In the hierarchy of effects model, before Sandra will develop a preference for K - Swiss shoes, she must first: have conviction that the K

In the hierarchy of effects model, before Sandra will develop a preference for K-Swiss shoes, she must first:
have conviction that the K-Swiss brand is superior to other brands.
know about K-Swiss shoes and believe they are the best.
know about K-Swiss shoes and like the K-Swiss brand.
become aware of the K-Swiss brand and develop a conviction about the brand.

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