Question: In the hierarchy of effects model, before Amira will develop a preference for Crocs shoes, she must first: have the conviction that the Crocs brand

In the hierarchy of effects model, before Amira will develop a preference for Crocs shoes, she must first:
have the conviction that the Crocs brand is superior to other brands.know about Crocs shoes and believe they are the best.
become aware of theCrocs brand and develop a conviction about the brand.
know about Crocs shoes and like this brand.

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