In the HotSpot: Inbound and Web 2.0 case study

1. Identify the core problem facing Hubspot. There can be more than one problem, so be sure to hit on the key problem you need to figure out. It's like a math problem.

2. What is the bullet point list of key data sets, phrases, and elements from the reading that will impact your analysis? I'm looking for12 - 15 key points.

3. analysis (some simple mathematics) to determine your recommendation(s). Include the calculations/spreadsheet in your report which are:

• SWOT with external references
• Value Disciplines
• PEST Analysis
• Blue Ocean Strategy
• Porters 5 Forces
• STP Model
• Ansoff Matrix (probably more for recommendations section)
• Mullins' Seven Domains (Bonus points for trying this one)
• Great site for reference (www.mindtools.com)

4. What could be a solid recommendation for Hubspot? What should they do and why?

I expect:

4-6page analysis/report with a well-formatted executive summary including the 4 sections highlighted above. Your spreadsheet with functions/analysis of your data. Recommendations and any assumptions made.