In the hypothetical business simulation, let’s assume Apple is interested in breaking intothe fashion industry with a new line of iShirts. They plan on leveraging the existing brand equity that they have earned over the past 25+ years.

Instructions:

Phase One of the social media marketing plan (SMMP) should include these elements:

Purpose and Scope – Every well-rounded SMMP should explain the

campaigngoals, and in this case, it has to do with how to introduce a new product and market it through social media. In addition to stating the objective of the plan, itshould include the background of why the ultimate goal is important.

Breakdown of Apple’s current social media presence – This will help us get a clear look at the organization’s current strategy. It should detail the social mediachannels Apple is already using, the type of content they are sharing, and follower count on each platform.

Carefully define the demographics of the target market(s) by age, income, education, and lifestyle – Identify and discuss the demographics that should beincluded in the social media campaign for the iShirt. Be specific and refer to theresources and data provided in this week’s readings.

Answer rating: 100% (QA)

Phase One of the social media marketing plan SMMP for Apples new line of iShirts should include the following elements 1 Purpose and Scope The primary ... View the full answer