In THE INTRODUCTORY LECTURE DISCUSSION ABOUT CONSUMER BEHAVIOR, ONE OR MORE OF THE FOLLOWING REASON$/$S WERE GIVEN AS TO WHY IT IS IMPORTANT TO KNOW THE DEMOGRAPHICS AND PERSONAL CHARACTERISTICS OF POTENTIAL CUSTOMERS:

I. KNOWING WHERE CUSTOMERS LIVE COULD HELP THE MARKETER TO TARGET CUSTOMERS WITH ADVERTISING MESSAGES

II$.$ KNOWING DEMOGRAPHICS COULD HELP MARKETERS TO PRICE THE PRODUCT TO MATCH SPECIFIC NEEDS

III. KNOWING DEMOGRAPHICS COULD HELP MARKETERS TO DESIGN THE PRODUCT TO MATCH SPECIFIC NEEDS

ONLY STATEMENT I IS TRUE

ONLY STATEMENT II IS TRUE

ONLY STATEMENTS I AND II ARE TRUE

ONLY STATEMENTS II AND III ARE TRUE

STATEMENTS $1,$ II$,$ AND III ARE TRUE.