In the lecture for Chapter $2,$ Dr$.$ Jarvis gave the following example of a statement from Unilever, a consumer packaged goods firm: $"$To add vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people look good, feel good, and get more out of life." What course concept is this statement an example of$?$

Multiple Choice

Corporate Social Responsibility

A "SMART" Strategy

Tactics

Mission Statement