Question: In the long term, should Google maintain its commitment to opening a Google Campus in Berlin, or should it look for another location? Discuss other
- In the long term, should Google maintain its commitment to opening a Google Campus in Berlin, or should it look for another location? Discuss other strategic alternatives for Google.
-Recommendation on whether Google should continue its Google campus in Berlin or look into other options. (1000 words)
(Choose only 1 and justify )
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Option 1: Continue its commitment to start the campus in Berlin
- Building is already rented so it only makes sense that Google continues the idea of starting the campus.
- Protestors are only going to be protesting to a short term, somehow it will slowly reduce and try to embrace the company should the company do all the recommendations given.
- Political support of Berlin could help fighting protestors, so it wont continue to be a huge problem.
- Berlins vibrant startup scene and its macro-environmental factors and its advantages seem like it is the best option.
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Option 2: Find a different German location or other cities.
- Look for other promising locations in Germany itself, since this time the company has more experience. They could possibly talk to the residents of the area first.
- Also, other cities are possibly more open to Google campus opening.
- More resources to focus on other attractive locations.
- Opportunity for a fresh start where residents would be more welcoming of an initiative like this than otherwise.
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