In the meantime, let's do a mini$-$case on Brooks.

Look up and record the $2021$ and $2022$ revenues of Nike, Adidas, Under Armor, and Brooks. See if you can find

an article on the company $-$ try "brooks shoes strategy."

Visit the websites of the companies above. What business are they in$?$ Running shoes, athletic shoes, athletic

wear? Fashion or technology?

Read the article on Brooks, in the Cases folder

Do a quick S$,$ W$,$ O$,$ T$,$ and a TOWS matric for Brooks with at least one strategy in each of the $4$ TOWS cells.

Do a simple growth path matrix and draw or highlight a recommended growth path.

Write a few sentences explaining the growth path

Remember that growth in the new products dimension means the company is good at developing and introducing

new products. Growth in the new markets dimension means their core strength is expanding to new markets.

Growth down the diagonal means they are good at both.