In the mid$-1990$s$,$ Gruner $+$ Juhr, one of Europe's top magazine publishers, acquired McCall's and several other American titles. After top executives from Gruner $+$ Juhr pushed American editors for changes such as more European visual and editorial styles at McCall's, advertising revenues dropped. A former editor said, "I don't know how you can come to America and do the magazine the German or European way." What management orientation were executives from Gruner $+$ Juhr exhibiting:

Group of answer choices

ethnocentric

polycentric

myopic

geocentric