Question: In the module links, you learned that every agency will have their own Creative Brief template; however, good briefs will usually have all the following

In the module links, you learned that every agency will have their own Creative Brief template; however, good briefs will usually have all the following except:

Objectives

Brand Positioning

Background

Target Audience

Practical things

(

.

.

budget, media channels

)

Single

-

Minded Proposition

All of the above are typically included in a good creative brief.

In the module links, you learned that every agency will have

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