In the network memory model, the brand strategy involves:

$1$: Awareness to provide an anchor point

$2$: Building linkages to positive, unique memory nodes to establish an identity

$3$: To match target customers' needs in a cost$-$efficient manner

Question $31$Answer

a$.$

None of these

b$.$

$3$ only

c$.$

$1$ and $2$

d$.$

$1,2,$ and $3$