Question: In the new product development process, which stage involves the evaluation of a product idea's feasibility, profitability, and alignment with the company's goals before moving

In the new product development process, which stage involves the evaluation of a product idea's feasibility, profitability, and alignment with the company's goals before moving forward with development?
Question 5Select one:
a.
Test marketing
b.
Marketing strategy development
c.
Business Analysis
d.
Commercialisation
e.
Idea generation

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