In the not too distant future XYZ enterprises will introduce a new printer for desktop computers.

This printer is expected to compete successfully with other models that are anticipated to sell for$300. Hamptons printer has several unique features and management believes that a slightly higher price (10 per cent) is justified. The companys normal profit margin is 25 per cent of selling price.

Required

1. What is the printers target selling price, target cost and target profit? ( 2.5 marks)

2. Suppose that XYZ engineers and cost accountants conclude that the present design of the printer will result in a unit cost of $260. Explain the concept of value engineering and how it may assist XYZ to achieve its goals