In the process of developing a governance framework for the use of big data within an organization. Clearly outline the steps that will need to be taken to in order to enable the integration of big data capabilities for the whole organization.

In relation to customer lifecycle management, what are some improvements and optimizations that big data could be used for to improve the following areas? (identify min of 2 per area)

1. Drive existing customer revenue growth.

2. Reduce cost of customer acquisition and retention.

3. Identify the right set of customers to acquire and target channel

4. Increase customer loyalty

In most organizations, various people are involved in the data governance process. That includes business executives, data management professionals, and IT staffers, as well as end-users who are familiar with relevant data domains in an organization's systems. Listed below are the key (generalized) participants, identify their primary governance responsibilities.

Chief data officer (sponsorship)

Data governance manager and team (oversight)

Data governance committee (coordination)

Data stewards (stewardship)